希尔顿是全球酒店业的顶级品牌,广州翡翠希尔顿酒店坐落于大湾区广东省会广州市科学城中心区。本文首先介绍了该酒店的基本情况、提供的产品和服务,然后从客户服务战略、人力资源管理战略、数字化战略、企业形象战略等四方面探究酒店经营成功的秘诀,并对酒店今后的推广计划进行分析。
<<Hilton is the top brand in the global hotel industry. Hilton Guangzhou Science City is located in the central area of the Science City,Guangzhou,the capital of Guangdong Province. This paper first introduces the basic information of the hotel,the products and services it provides. And then explores the successful operation of the hotel from four aspects:customer service strategy,human resource management strategy,digital strategy and corporate image strategy. Finally,the hotel’s future promotion plan is analyzed.
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