Through the collection and comparison of the exhibition products，exhibition operators，exhibition service level，exhibition brand symbols and humanization of exhibition brand，the paper summarizes the commonness and characteristics of the brand exhibition such as the high internationalization level，strong innovation ability，high government support，rich theme activities，obvious humanized service characteristics and wide application of electronic information technology. By the practice introduction of “one exhibition，two places”，“one exhibition and many stations” and other cooperation modes carried out by the exhibition brand benchmarking enterprises，it is aiming to provide reference for the coordinated and competed development of exhibition in the Guangdong-Hongkong-Macao Greater Bay Area.