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    2020年打造粤港澳大湾区国际会展品牌高地研究

    摘要

    世界级湾区需要配备一流的高端会展中心高地。琶洲国际会展中心区作为“中国会展名区”“国际展都”“全国知名品牌创建示范区”,拥有毗邻港澳的地缘优势和“中国第一展”广交会的品牌优势。本研究旨在分析当前国内会展业竞争环境,梳理琶洲国际会展中心区在粤港澳大湾区会展产业中的坐标与定位,提出建立粤港澳大湾区琶洲国际高端会展中心高地的构想。在跨地域协作基础上,凸显琶洲的领头羊作用,打造成为能带动粤港澳大湾区先进制造产业品牌,实现高端产业、高端要素、高端人才集聚,加快与国际市场、国际标准、国际资本接轨,提升粤港澳大湾区区域形象的展示、营销、宣传、对话、交流的世界级平台,实现占领国际产业高地的发展目标,使琶洲会展业成为驱动粤港澳大湾区发展的新引擎。

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    Abstract

    World-class Bay Area needs to be equipped with first-class high-end Convention and Exhibition Center highland. Pazhou International Convention and Exhibition Center,as the “China’s famous exhibition area”,the “International Exhibition Capital” and the “national famous brand creation demonstration area”,has the geographical advantage of being adjacent to Hong Kong and Macao and the brand advantage of being the “China’s first exhibition” Canton Fair. The purpose of this study is on the basis of analyzing the current competitive environment of domestic convention and exhibition industry,to sort out the coordinates and positioning of Pazhou International Convention and Exhibition Center in Guangdong-Hongkong-Macao Greater Bay Area,and to put forward the idea of establishing Pazhou international high-end Convention and Exhibition Center highland in Guangdong-Hongkong-Macao Greater Bay Area. Based on the cross-regional collaboration,Pazhou will play a leading role and become a world-class platform that can drive the advanced manufacturing industry brand of Guangdong-Hongkong-Macao Greater Bay Area,realize the gathering of high-end industries,elements and talents,accelerate the integration with international market,standards and capital,and enhance the regional image of Guangdong-Hongkong-Macao Greater Bay Area for display,marketing,publicity,dialogue and communication,so as to achieve the development goal of occupying the international industrial highland. Pazhou Exhibition industry will become a new engine driving the development of Guangdong-Hongkong-Macao Greater Bay Area.

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    作者简介
    罗繁明:罗繁明,广东省社会科学院研究员,广东省品牌研究会会长,主要研究方向为社会科学情报、品牌战略、中国新型智库管理。
    赵恒煜:赵恒煜,博士,广东省社会科学院助理研究员,主要研究方向为品牌传播、智库信息情报。
    邱静怡:邱静怡,广东省社会科学院办公室,主要研究方向为应用传播学、广播电视学、情报学。
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