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    粤港澳大湾区酒店业经济发展分析与展望(2020)

    摘要

    从星级酒店数量上分析,粤港澳大湾区星级酒店分布呈橄榄形,三星级酒店数量最多,往上的四星级和五星级酒店逐步递减,往下的二星级和一星级酒店也逐步递减。从特区、市际地理位置上分析,酒店业布局呈现阶梯分布的趋势,广州和深圳五星级酒店数量最多。2014~2018年,粤港澳大湾区内地9市的五星级酒店总体数量呈现下降趋势,下降达到10。9%。但是客房出租率呈逐年上升趋势,平均每年增速达到0。75%。数据显示,粤港澳大湾区星级酒店发展的特征是“提质扩容”“做大做强”。粤港澳大湾区酒店业发展有良好的机遇,但也面临多样化的挑战。本报告旨在分析这些机遇与挑战,并展望湾区酒店业发展的未来。

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    Abstract

    The analysis of the number of starred hotels in Guangdong,Hong Kong and Macao shows the distribution of starred hotels is rugby shaped. The number of three-star hotels is the largest while the numbers of four-star and five-star hotels are gradually decreasing and the numbers of two-star and one-star hotels are also gradually decreasing. From the perspective of special zone and inter-city geographical location,the layout of hotel industry presents the trend of ladder distribution,and the number of five-star hotels in Guangzhou and Shenzhen is the largest. According to the changing trend of five-star hotels in 9 cities of Guangdong,Hong Kong and Macao from 2014 to 2018,it is found that the overall number of five-star hotels in the nine cities of Guangdong,Hong Kong and Macao shows a downward trend,falling to 10.9%. However,the room occupancy rate is increasing year by year,with an average annual growth rate of 0.75%. This data shows the hotel industry in Guangdong,Hong Kong and Macao is developing rapidly. The development of hotel industry is now facing opportunities and challenges which are elaborated in this section as well as the future development.

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    作者简介
    周小平:周小平,博士,广东轻工职业技术学院副教授,主要研究方向为管理学。
    刘阳昭:刘阳昭,广东轻工职业技术学院讲师,主要研究方向为酒店公共关系、酒店市场营销。
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