In 2019，Ningxia secured another year of stable and healthy development in agricultureand rural areas. News reports related to agriculture，rural areas and farmers were widely circulated and drew wide attention. While conventional news media covered these stories most heavily，mobile Apps followed closely，the two combined representing nearly 70% of the total coverage. The stories highlighted good performance in implementing rural revitalization strategy and reducing poverty through business growth. The media also reported profusely on extraordinary achievements in agricultural and rural development over the past seven decades，as well as celebrations of the second Chinese Farmers’ Harvest Festival. Other widely covered stories reflected the progress and outcomes of key programs such as green and high quality agricultural development，agricultural and rural reformand the improvement of rural living environment. The reports on poor households’ claim for livestock subsidies on borrowed cattle in Xihaigu area sparked heated public discussion.