In 2019，Shandong kicked rural revitalization into full gear by setting a new record for grain production，accelerating rural value chain integration，and making notable progress in high-quality agricultural development. Public communication on agricultural and rural programs was sufficient and effective. Efforts to build “Shandong model” of rural revitalization remained in the spotlight，especially policies related to agricultural production，rural reform，agricultural market and disaster response and relief. The media reported positively on a number of initiatives taken by the government，including its concrete actions to improve specialized agricultural services，create a brand marketing system for agricultural productsand build the rural financial systems. At the same time，a talk show Politics Shandong played its role as a watchdog and drew public attention to sensitive issues，such as hiking agricultural prices，to which the Department of Agriculture and Rural Affairs of Shandong province responded swiftly. The Department handled the issues properly and communicated in a timely manner to calm the public，so as to ensure an enabling environment for agricultural and rural development in the province.