In 2019，Hebei province prioritized the implementation of rural revitalization strategy and pushed ahead with the high-quality agricultural development and improvement of rural living environment. As a three-level principle was followed，i.e. to focus on key issues，shore up weakness and facilitates transformation，its agricultural and rural development was steady with continuous progress，as well as good momentum for growth. Throughout the year，the volume of information reflecting public opinions on agriculture，rural areas and farmers totaled 198，000. Conventional news media was the main channel of communication，accounting for over 50%，and Sina Weibo closely followed. The following topics attracted strong public interest：five major achievements in rural revitalization，significantchanges in the past 70 years since the founding of P.R.C，agricultural and rural reform，modern agriculture development，highlights of leading local brands of agriculture products，targeted poverty alleviation through developing specialty industries，customized policies in villages with the aim of improving living environment and building ecologically-friendly villages. Moreover，the news that some businessmen applied “make-up” on fake rural organic eggs was made public in a 3·15 Evening Gala organized by China Central Television on 15 March，World Consumer Rights Day. It sparked heated public discussion.