With the rapid development of economy，the competition between enterprises is increasingly fierce，which is not only reflected in the output and quality of products，but also reflected in various factors affecting the long-term healthy development of enterprises. Therefore，brand strategy research has far-reaching significance to the sustainable development of enterprises. Nowadays，brand has become the core competitiveness of an enterprise，which is a factor that must be considered for the survival and development of any enterprise. Enterprise brand can form brand effect in the hearts of consumers and reflect the culture and value of products. A good brand can create objective economic benefits for enterprises. At present，there are many studies on Jun porcelain，but the research on jun porcelain brand strategy is very limited. As the origin of Jun porcelain，Yuzhou is the region where the production technology of Jun porcelain has lasted for thousands of years，the cultural inheritance and protection of Jun porcelain are the most perfect，and the industry scale of Jun porcelain is the largest and most complete. By analyzing the brand strategy of the porcelain industry，this paper makes an in-depth analysis and research on the brand strategy of Jun porcelain of Yuzhou，so as to put forward constructive Suggestions for the implementation of the brand strategy of Jun porcelain of Yuzhou.It includes the formulation and improvement of relevant policies by the government，the strengthening of market analysis by industry associations，and the increasing of enterprises’ attention to cultural construction.