“以文促旅,以旅彰文”是产业融合背景下文旅产业可持续发展的必经之路。禹州钧瓷以其丰富的文化内涵被人们熟知,钧瓷文化与旅游产业融合发展,“文化传播+旅游升级”,可以不断满足消费者个性化、多样化的消费需求,形成新的消费热点,对促进禹州当地产业结构调整、振兴地方经济发挥至关重要的作用。当前禹州市钧瓷文化与旅游产业还存在产业整合度低、产品创意性不足、旅游推介力度不够、品牌效应不明显、旅游业人才匮乏、后备军力量不足等问题。针对这些问题,禹州市将来应充分利用文化资源丰富、政府积极支持以及国内外影响力较大等优势,整合域内外文旅资源,加强产品创意性开发,加大旅游资源推介力度,提升钧瓷品牌影响力,提高旅游人才引进力,加强对非遗传承人的保护,进而有效促进钧瓷文化与旅游产业保持健康、良性的可持续发展态势。
<<To promote the tour,travel to akira “for below background of industry integration path of sustainable development of tour industry. jun porcelain,with its rich cultural connotation is known,the fusion of jun porcelain culture and tourism industry development,to the double contributions of “culture tourism upgrading”,can satisfy the consumers personalized,diversified consumer demand,to form a new consumption hotspot,yuzhou to promote local industrial structure adjustment,play a crucial role in the revitalization of the local economy. But the yuzhou city culture and the current tourism industry have low degree of industry consolidation,product creative deficiencies,insufficient tourism promotion,brand effect is not obvious,the lack of tourism talents,lack of reserve strength,etc. To solve these problems,yuzhou city should make full use of abundant cultural resources in the future,the advantages of the government to actively support and influential at home and abroad,integrated domain foreign tour resources,strengthen product creative development,strengthen the tourism resources to promote,enhance the jun brand influence,improve the tourism talents,strengthening the protection of intangible talent,and promote effectively the jun porcelain culture and the sustainable development of the tourism industry to keep healthy,benign.
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