Since the 19th congress，the country put forward to enhance self-confidence，keep inheritance and promotion of the Chinese nation excellent traditional culture. Cultural self-confidence is sure of the cultural value of Chinese traditional culture and respect. Shenhou jun porcelain culture deep，has a long history and is an important part of Chinese traditional culture. However，at this stage in shenhou jun porcelain culture inheritance and innovation and development face many problems. First of all，on the scale of the jun porcelain products，most of the jun porcelain yuzhou city enterprise on a smaller scale，can only carry out small mill production；Secondly，from the perspective of the talent of the jun，jun porcelain enterprises lack innovative consciousness and innovative talents，especially national master is less，less porcelain variety innovation；Finally，from the point of view of technical level，jun porcelain industry of scientific research ability is relatively poor. In order to solve the problems in shenhou jun porcelain culture development，should respect the jun porcelain culture as the fundamental，to create excellent jun porcelain brand as the breakthrough point，the development of jun porcelain culture theme tourism as an opportunity to develop the jun porcelain culture creative industry，and make the jun porcelain culture protection and natural resource protection，thus promoting yuzhou shenhou jun porcelain culture heritage development.