The development of Jun Porcelain Industry under the new normal is facing the limit of environmental protection policy，and its marketing strategy needs innovation. This paper analyzes the existing problems of Jun porcelain marketing strategy from four aspects of product，price，channel and promotion，and puts forward to adjust porcelain product structure and establish the symbiosis relationship between large and small enterprises in the region，the measures of perfecting Jun Porcelain Culture communication means and optimizing Jun porcelain industry marketing strategy under three new normal conditions.