Jun porcelain culture industry development have a certain industrial foundation，its fire has a long history，natural resources condition is superior，low cost，more inheritance and innovation of internal spirit and certain international influence to promote continuous development of jun porcelain industry. With the advent of the era of digital economy，relative to the traditional jun porcelain culture industry not only faces many opportunities，also faces numerous challenges. But because the jun porcelain culture industry foundation is weak，digital innovation consciousness is not strong，lost face cultural characteristics，market competition ability is bad，the jun porcelain culture industry development is also facing many challenges. Therefore，should actively promote transformation and upgrading of jun porcelain culture industry to digital，and encourage the jun porcelain culture industry of cultural creativity，further strengthen the cultural soft power has increased，comprehensively enhance the market competitiveness of jun porcelain.