In recent years，the Jun porcelain industry has developed rapidly，the scale of the industry has gradually expanded，and the demographic dividend has gradually emerged. With its excellent technology and exquisite craftsmanship，it has shown strong competitiveness in the market. But at the same time，the Junci industry also has the problem of “supply and demand misalignment”. Due to many problems such as low agglomeration，lack of innovative talents，single sales methods and marketing methods，Junci products supply and demand do not match. To this end，this article analyzes the existing problems in the Jun porcelain industry under the background of supply-side reforms，and proposes that Jun porcelain industry should be actively guided to develop，cultivate and reserve professional talents in the Jun porcelain industry，open up new marketing models，and accelerate Jun porcelain. It is hoped that the combination of culture and tourism routes can further promote the upgrading of Jun porcelain industry.