As one of China’s five famous porcelains，Jun porcelain is well-known for its unique art of kiln transformation. In the 21st century，thanks to the steady development of China’s ceramic industry，the quantity and scale of Jun porcelain exports have been rapidly increased. Based on the analysis of the export status of the Jun porcelain industry in Yuzhou，this chapter discover that the export of Jun porcelain industry still has restrictive factors such as weak technological innovation ability，poor brand management awareness and unreasonable product structure. Finally，it draws on the domestic and foreign porcelain industries to enhance exports. On the basis of competitive experience，it puts forward countermeasures and suggestions to improve the export competitiveness of Jun Porcelain industry from the three aspects of increasing technological innovation，focusing on the construction of marketing channels and adjusting product structure，in order to speed up the development of overseas markets for Jun Porcelain industry. Expanding market share and increasing the added value of Jun porcelain products provide a useful reference.