Cultural IP （Intellectual Property） is the most important cultural asset in the process of cultural production. It is endowed with rich cultural connotations and exerts significant symbolic value，dissemination value，consumption value and derivative value. Under the background of the integration of culture and tourism，cultural IP，as unique cultural assets，can be transformed into tourism experience scenes through the scene reproduction，forming a scenes interactive tourism experience. The scene interactive travel experience model reproduces the virtual cultural content into a real travel scene，transforms online fan communication into an offline interactive experience，and transforms the invisible IP story into the on-site cultural activities through scenes reappearance，fan interaction and activity organization，forming a new type of immersive，interactive and participatory tourism experience based on IP transformation. The “Holy Land Pilgrimage” activity of the Japanese animation industry refers to the animation fan groups taking the real scene involved in their favorite anime story as “Holy Land” and organizing offline visits，reproducing the story of the anime. The “Holy Land Pilgrimage “activity of the Japanese animation industry is a typical scenes interactive travel experience model that transforms and unifies “virtual-real”，“online-offline” and “content-scene”. This new tourism experience model has important enlightenment for the development and innovation of the cultural tourism industry in the contemporary fan economy and experience economy environment based on the mobile Internet era.