“Phone touring to yunnan with One mobile” is a comprehensive smart tourism project jointly sponsored by yunnan province and Tencent Company. This paper expounds the innovation in construction and exemplary effect in practice in terms of construction of platform，construction of content，organization guarantee and salience in benefit. The contents are of reference value to the transformation，upgrading and healthy development of China’s tourism，launch the highlights of local characteristic tourism and promote the orderly development of intelligent tourism.