文化产业与旅游产业的融合式发展正在成为当今我国传统文化保护的新趋势。本文以我国传统明清代表古建筑——乔家大院为例,研究了其建筑风格、雕刻艺术以及宗族文化中所体现的优秀传统文化。研究发现:乔家大院在开发过程中,面临产品单一、同质化严重、基础配套设施建设落后以及权属关系不明而导致的管理混乱等问题,最后本文结合新时代国家宏观层面对于传统文化开发与保护的政策,主要从文化旅游融合的产业链构建、文旅产品种类的丰富、体验式开发以及综合管理水平的提升等方面提出了有针对性的改进措施,从而推动新时代传统文化在文化旅游融合过程中的创新性发展。
<<The integrated development of cultural industry and tourism industry is becoming a new trend in the protection of traditional culture in China. This paper takes the Qiao’s Courtyard as an example of traditional architecture during Chinese Ming and Qing Dynasties,and studies its architectural style,sculpture art and the outstanding traditional culture embodied in the clan culture. At the same time,the research found that:in the development process of Qiao’s Courtyard,it faces the problems of single product,serious homogenization,backward infrastructure construction and management confusion caused by unclear ownership relationship. Finally,this paper uses the policy of cultural development and protection from the macro level of the new era,trying to give targeted improvement measures on the construction of cultural tourism integration industry chain,the rich variety of cultural tourism products,experiential development and the improvement of comprehensive management level,thus promoting innovative development of the traditional culture in the process of cultural tourism integration.
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