With the arrival of the new period of integration and development of Chinese culture and travel，promoting the deep link between tourism and cultural construction，combining efforts to develop，and creating the people’s longing for the “poetry and far away” life picture，has become the focus of the industry and the public. Culture，as the core of tourism，plays a key role in improving the quality connotation，developing innovation and marketing competition. This paper intends to start from the discussion of solving the real problems of tourism landmarks，creative development，from the real benefits of creative products，recognition，professional education three aspects，to analyze the real dilemma of tourism landmarks and creative development，and put forward a deep dig into local cultural resources，to build a story of IP，pay attention to the spirit of artisans，talent training reserves，Five initiatives and breakthrough paths to exert the power of public culture.