文化旅游融合已成为文化和旅游产业发展的重要态势,然而文化旅游融合是一个尤为复杂的产业发展问题,其受多种环境、因素的制约,需要从系统的角度进行全面透视。基于此,以系统论为视角,首先全面阐述了我国自改革开放以来文化和旅游系统关系的演进过程及其对文化旅游融合发展的特定要求,其次详细梳理了近年来文化旅游融合的核心问题,最后从认知层面、战略层面、市场层面和政府层面提出文化旅游融合发展的具体对策。
<<The integration of culture and tourism has become an important trend in the development of culture and tourism industry. However,the integration of culture and tourism is a particularly complex industrial development problem,which is restricted by various environments and factors. Therefore,it is necessary to make a comprehensive analysis from the perspective of the system. Based on this,taking system theory as the research perspective,this paper firstly expounds the evolution process of the relationship between culture and tourism system since Reform and Opening Up and its specific requirements for the integration and development of culture and tourism. Secondly,it elaborates the core issues of cultural and tourism integration in recent years. Finally,some specific countermeasures for the integration and development of culture and tourism are proposed from the cognitive level,strategic level,market level and government level.
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