Every city is actively exploring more reasonable developing way that is consistent with its own characteristics. The film is a very comprehensive modern art；and it is also the product of the city，between them is a multi-dimensional and inter-embedded relationship. Shanghai is the birthplace of Chinese cinema where has created a new cultural atmosphere and spiritual memory，presenting an all-round，multi-angle integration and innovation. This kind of labor of cultural information content creation produces a social relation related to innovation，production and consumption，which is the production and reproduction of social relations between people. The development of film industry reflects a city’s cultural soft power and urban magnitude. The century-old film culture and film industry development history of Shanghai have accumulated rich film cultural resources for Shanghai. And the film festival has effectively promoted the connection between commercial forces and cultural institutions，reconstructed aesthetic value，cultural value，practical value and market value with creativity，and created more profound Chinese cultural symbols. The Shanghai film festival is a carnival for both the public and filmmakers. It is also an important function of the city’s continuous hematopoiesis and self-renewal. It has become an important way for Shanghai to continuously climb its comprehensive strength and global influence，and it is also one of the most iconic cultural CARDS of Shanghai.