The digital information technology leads the cultural industry into a turning point of structural change during “14th five year plan”. The information revolution，marked by mobile Internet technology，mobile communication technology，big data，cloud computing technology and artificial intelligence technology，has swept the world and deeply entered the field of global cultural production and cultural consumption，promoting the continuous innovation of cultural industry formats，such as online games，online exhibitions，digital music，digital publishing，online advertising，e-commerce，digital design，network TV，mobile new media，mobile film，mobile music，mobile newspapers and magazines，mobile reading，mobile games and so on，have entered the daily life of consumers，leading the rapid iteration of cultural consumption and reshaping the global cultural industry ecology. The large-scale application of technological innovation，especially the innovation of digital information technology，in the cultural industry has promoted the change of consumption structure in the Chinese cultural market，thus triggering the upgrading of the whole national cultural industry’s structural. On the surface，the structural change of cultural industry is driven by the growth of social consumption demand and the upgrading of consumption structure，but in essence，it is mainly driven by the strong role of technological progress and the result of the comprehensive penetration and gradual transformation accumulation of digital information technology in the cultural field. The digital information technology revolution leads China’s cultural industry into the turning point of structure change during “14th five year plan”. In the period of great changes in cultural consumption and cultural production，the rapid upgrading and iteration of cultural consumption has also brought the transformation of cultural industry from the consumption field into the supply field and reshaped the cultural industry ecology. Digital information technology has brought profound technical force behind the transformation of cultural industry. China’s cultural industry must also comply with the trend of digital information technology innovation and complete the transformation and upgrading of the industry.