随着科技的进一步发展,大数据、互联网、新媒体等科学技术在旅游业发展中的运用范围愈来愈广,无论从旅游主体、旅游客体还是政府管理角度来看,旅游已经无法脱离科技的支撑和运用。针对蓬勃发展的“科技+旅游”融合浪潮,本报告梳理科技与旅游的融合历史,提出了当下“科技+旅游”所面临的问题。从新一代消费模式以及大众对高质量休闲文化产品的需求发展与转变、经济形势与科技的发展变化与产业融合途径层面提出未来科技与旅游深度融合所需要的应对策略。
<<With the further development of science and technology,the applications such as the big data,Internet and new media are becoming more and more extensive in the development of tourism. No matter from the perspective of the tourist subjects,tourist objects or government management,tourism cannot be separated from the support and application of technology. Against the booming integration wave of “science and technology+tourism”,this paper retrospects its history and points out the current problems. At last,the coping strategies for the in-depth integration of ‘science and technology+tourism’ in the future are proposed from the perspective of transformation of the new generation consumption pattern,the public’s demand for high-quality leisure and cultural products,the development and change of economic and technology with additional industrial convergence.
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