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    2020年文化科技深度融合的领域与趋势:数字内容和文化装备

    摘要

    数字内容的呈现方式、使用场景、互动方式不断丰富,文化装备持续降低个人用户的技术门槛和价格门槛,并通过超高清和互动化,加强日常生活与数字内容的联系。数字内容方面,网络文学通过IP衍生实现文字、音频、视频全媒介发展;网络视频不断强化和丰富用户参与探索互动多元发展;网络游戏积极探索电子竞技与传统业态融合发展;超高清直播行业应用日益丰富,“5G+4K+VR”的视频直播解决方案日益成熟。文化装备方面,影视设备和终端制造通过超高清与增强现实手段,不断创新数字内容互动方式;演艺和游乐游艺设备为了满足日益繁复的演出和游乐体验,不断加强数据协同和智能协作;文化信息服务终端持续降低个人用户生产和传播数字内容的门槛,提高日常生活数字化程度。

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    Abstract

    Digital content presentation methods,usage scenarios,and interaction methods are constantly enriched. Cultural equipment continues to lower the technical threshold and price threshold of individual users,and through ultra-high definition and interaction,it strengthens the connection between daily production and digital content. In terms of digital content,online literature has achieved the development of all media such as text,audio and video through IP derivation;online video continues to strengthen and enrich user participation in exploring interactive and diversified development;online games are actively exploring the integration and development of e-sports and traditional formats;the application of ultra-high definition live broadcast industry is increasingly rich,“5G+4K+VR” video live broadcast solution is becoming more and more mature. In terms of cultural equipment,film and television equipment and terminal manufacturing continue to innovate digital content interaction methods through ultra-high-definition and augmented reality;performing arts and amusement equipment continue to strengthen data collaboration and intelligent collaboration in order to meet the increasingly complex performances and amusement experiences;cultural information service terminals Continuously lower the threshold for individual users to produce and distribute digital content,and improve the level of digitization in daily life.

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    作者简介
    李凤亮:李凤亮,南方科技大学党委副书记、讲席教授,兼任深圳大学文化产业研究院院长。
    胡鹏林:胡鹏林,武汉大学博士,深圳大学文化产业研究院副院长。
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