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    入围2019年“最具价值全球品牌100强”中国企业评价分析

    摘要

    本报告分别从地域分布、行业分布、所有制结构分布三个维度对入围2019年“最具价值全球品牌100强”的中国企业进行分析,并结合典型企业的典型案例进行分析与总结。总体而言,2019年我国企业入围数量较上年小幅增长,但品牌价值较上年有所降低。从地域分布来看,除西部地区仅一家企业入围外,其他入围企业均来自东部地区;从行业分布来看,入围企业主要来自金融业,批发和零售业,信息传输、软件和信息技术服务业以及制造业,且分布较为均衡;从所有制结构来看,入围比重最高的是民营企业。结合典型企业的具体案例分析认为,未来在新技术不断涌现和全球合作日益紧密的大背景下,我国企业应该勇于创新,坚持国内外企业间合作,致力于打造具有国际品牌影响力的企业。

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    Abstract

    This report analyzes the Chinese enterprises listed in the top 100 most Valuable Global brands in 2019 from the three dimensions of geographical distribution,industry distribution and ownership structure distribution,and analyzes and summarizes the typical cases of typical enterprises. Overall,the number of Chinese companies shortlisted in 2019 increased slightly compared with last year,but the brand value decreased compared with last year. In terms of geographical distribution,except for only one enterprise in the western region,all the other enterprises are from the eastern region. From the perspective of industry distribution,the shortlisted enterprises are mainly from the financial industry,wholesale and retail industry,information transmission,software and information technology service industry and manufacturing industry,and the distribution is relatively balanced. From the perspective of ownership structure,the proportion of finalists is the highest private enterprises. Based on the specific cases of typical enterprises,it is concluded that under the background of the continuous emergence of new technologies and increasingly close global cooperation in the future,Chinese enterprises should have the courage to innovate,adhere to the cooperation between domestic and foreign enterprises,and strive to build enterprises with international brand influence.

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    作者简介
    葛超:葛超,对外经济贸易大学国际商学院博士研究生,主要研究方向为企业财务质量分析。
    杨道广:杨道广,管理学博士,对外经济贸易大学国际商学院讲师,主要研究方向为内部控制与公司财务。
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