Cultural enterprises use modern scientific and technological means to explore cultural resources，build and constantly strengthen brand IP，producing huge commercial value for enterprises and delivering better public cultural services for cultural institutions. In the field of cultural heritage，digital technology reinvigorates cultural heritage through digital analog restoration of historical relics，restoration and protection of historical relics，and empowerment of historical and cultural heritage value. In the area of cultural leisure tourism，digital technology injects new energy into this industry by reshaping business models and business ecology，stimulating fresh development vitality，altering consumption behavior and experience cognition. In the sector of animation content creation，enterprises use digital technology to improve animation creation skills，broaden the communication channels of animation products，strengthen connections between animation creation and audience，and form a model of culture and technology integration development centered on cultural works. As to design services，enterprises promote high-end development of design services through research and development，use of new materials and the intelligent transformation of fashion industry. In cultural performing arts and film & television，enterprises have created brand-new ways of showcasing cultural performing arts by using modern technology，which helps to explore and perform Chinese traditional culture，bring film and television performances to new levels，create greater profit for traditional music and expand cultural consumption choices of the public.