文化与科技融合产生的众多业态发展模式,正在成为文化产业发展的新方向和产业竞争热点,也成为各国文化产业政策的主要关注点。发达国家纷纷出台相关政策措施,通过政府引导、法律支持等多种方式推动文化科技融合的快速发展。本报告梳理了英、法、美、日等国家以及国内上海、广东、浙江、北京等省市在推动文化科技融合方面的相关政策与措施,对其做法进行了较为系统的分析与总结,并提炼其成功经验。通过梳理分析可见,近年来北京出台了一系列政策措施推动文化创意产业、设计产业、动漫游戏等特色产业的发展,并积极推动文化与科技、旅游等融合,系列措施有力地推动了北京文化及相关产业的繁荣与发展,但同时北京文化产业仍然存在产业发展核心关键技术受制于人、龙头企业大而不强、品牌产品较少等问题。本报告在梳理北京文化科技融合发展相关政策及发展效果的基础上,结合当前北京文化科技融合发展需求及国内外相关政策经验,尝试提出了有益北京文化科技融合发展的系列措施建议,包括提升文化产业的科技创新原创力、推动文化科技融合企业的发展模式创新、打造文化知名品牌提升文化发展内涵、完善有利于文化科技创新的资金多元投入机制、注重知识产权保护与人才培养、加强相关政策与行政管理的顶层设计。
<<The integration of culture and technology has produced many business development models,which are becoming the new direction of cultural industry development and hot spot of industrial competition. They are also what governments focus on when formulating cultural industry policies. Developed countries have introduced relevant policies and measures to promote rapid integration of culture and technology through government guidance and legal support. This paper sorts out relevant policies and measures in promoting the integration of culture and technology in Britain,France,the United States,Japan and some provinces and cities in China,such as Shanghai,Guangdong,Zhejiang,Beijing,etc.,systematically analyzes and summarizes their practices,and highlights the successful experience. Through analysis,it’s notable that in recent years,Beijing has introduced a series of policies and measures to promote the development of special industries,such as cultural and creative industries,design industries,animation and games,and has actively pushed forward the integration of culture and technology,tourism,etc. These measures have boosted the prosperity and development of culture and related industries in Beijing,but at the same time,there are still some issues that Beijing’s cultural industry are facing,such as the core key technologies of industry development are subject to other countries,leading enterprises are strong in size but not in capacity,and brand products are scarce. This paper tries to put forward a series of measures and suggestions conducive to Beijing’s culture and technology integration based on relevant policies and development results of the integration of culture and technology in Beijing in combination with the current demands of the integration in Beijing and relevant policy experience at home and abroad.
<<Keywords: | Digital TechnologyCulture and Technology IntegrationIntellectual Property ProtectionCultural Industry Policy |