Cultural innovation is a new ides gradually formed in the practice of contemporary cultural development. It is also a concrete manifestation of the new development ideas of the new era in the development of culture. As for this new idea，the root is the culture，the key is the creativity，and the goat is the cultural innovation and creation based on cultural heritage and cultural integration. This paper analyzes the background and basic connotation of cultural innovation，explains the cultural subject consciousness of this idea，and analyzes the creative perspective，the scientific and technological perspective and the perspective of life. And leveraging the cultural creative idea to create new cultural business models，there are three focus points of empowering：storytelling，experience and licensing. This paper believes that this new idea can effectively promote the development of Chinese culture and global culture.