2019年影视+新文旅产业进一步发展。随着各省区市纷纷规划文旅项目,影视产业持续发展,影视+新文旅逐步趋向全方位联动,无论是传统景区升级还是全新主题景区打造都离不开IP生产。在此基础上,影视+新文旅产业布局的差异开始凸显,规模与内容都发挥着重要作用,但产业发展缺乏可持续性和平衡性仍是当前面临的主要挑战。未来影视+新文旅融合发展将在“泛影视”的生态中更注重“时、地、人”的全方位联动,各地政府进一步助力景区升级,相关投资也会更加谨慎,科技与文化交融仍将持续发挥重要作用,中国影视+新文旅也会在国际交流中不断进步,走向世界。
<<In 2019,the industry of “film and television + new cultural tourism” further developed. As various provinces and cities have planned cultural tourism projects,and the film and television industry continued to develop,the integration of film,television and cultural tourism has gradually run a industrial chain development. For both traditional scenic spots and new themed scenic spots,IP production is always inseparable. Besides,the differences in the layout of the new industry showed up,and both scale and content played an important role. However,the lack of sustainability and balance in industrial development is still the main challenge. In the future,the Cross-industry integration will pay more attention to the all-round development of time,place,and people related to film and television industry. Local governments will further support the upgrade of scenic spots and the related investment will be treated with more caution. The integration of technology and culture will continue to play an important role,and the China will continue to make progress in international exchanges.
<<Keywords: | Culture and TourismFilm and TelevisionCultural and Tourism IntegrationFilm and Television + New Cultural Tourism |