In the context of rural tourism，rural B&Bs is becoming China’s emerging industry. With the joint participation of the government and the market，rural B&Bs across China are booming in 2019. Personalized design，industrial ecology，and cluster competitive advantage have become the outstanding characteristics of the development of rural B&Bs in the new period. At the same time，it is the requirement of the industry to keep pace with the times and the future development trend of rural B&Bs，to establish a management regulation of both software and hardware，to clarify the brand positioning，and to create a cluster platform for rural B&Bs in China.