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    2019年中国文旅产业发展总报告

    摘要

    2019年是中国文旅产业蓬勃发展、欣欣向荣的一年,中国文旅产业的发展基础、政策条件和经济环境持续优化,文旅市场规模进一步扩大,产业投资热度持续升高,对外开放程度不断加深,文旅产业的发展前景被市场高度认可。2019年,国家实施了一系列重大发展举措,以促进中国文旅产业的可持续发展,包括推进“数字文旅”项目建设、落实全域旅游文化品牌打造、促进文旅多领域深度融合,以及持续完善文旅产业的配套设施等措施,文旅产业发展建设成效显著。2019年,中国文旅产业的各专项业态也表现出了多样化发展特征;传统文旅景区正在迭代升级、文旅小镇更加注重产业的协同创新、乡村旅游向纵深发展、旅游演艺成为夜间经济最热文旅活动、主题乐园和研学旅游发展势头强劲。综合研究2019年中国文旅产业的市场状况、发展举措和产业业态特征,总结得出中国文旅产业的未来发展趋势。

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    Abstract

    2019 is a year of booming and prosperous Chinese cultural tourism industry. In 2019,the development foundation,policy conditions and economic environment of China’s cultural tourism industry are continuously optimized,the scale of the cultural tourism market is further expanded,the industry’s investment fever continues to increase,and the degree of opening up to the outside world is continuously deepened. In 2019,the country also implemented a series of major development measures to promote the sustainable development of China’s cultural tourism industry,including the promotion of the development of the “Belt and Road” cultural tourism project,the promotion of the “digital cultural tourism” project construction,the implementation of global tourism cultural brand building,promotion The deep integration of cultural tourism in various fields and the continuous improvement of supporting facilities in the cultural and tourism industry have resulted in remarkable results in the development and construction of the cultural tourism industry. In 2019,each special format of China’s cultural tourism industry also exhibited diversified development characteristics. Traditional cultural tourism scenic spots are iteratively upgrading,cultural tourism towns are paying more attention to collaborative innovation of industries,rural tourism is developing in depth,and tourism performing arts has become the most economical and hot activities at night. The development of theme parks and research tourism is strong,and it will be an important segment of the cultural tourism market in the future. Comprehensively study the market situation,development measures and industry format characteristics of China’s cultural tourism industry in 2019,and sum up the future development trend of China’s cultural tourism industry.

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    作者简介
    司若:司若,清华大学新闻与传播学院影视传播研究中心研究员,博士生导师,主要研究方向为影视传媒、文化旅游等。
    李丽玲:李丽玲,新传智库科技发展有限公司高级研究员,主要研究方向为文化旅游、旅游规划等。
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