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谢伏瞻
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李培林
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    2000~2019年北京市加快全民健身休闲产业发展对策研究

    摘要

    健身休闲产业是体育产业的重要组成部分。加快发展健身休闲产业是推动体育产业向纵深发展的强劲引擎,是建设“健康中国”的重要内容。近年来,国家及北京市政府出台了一系列促进健身休闲产业发展的政策。北京市健身休闲产业发展经历了大众自发阶段、休闲健身观念养成阶段、健身休闲需求快速发展阶段。从发展趋势来看,健身休闲产业规模不断扩大,新业态融合发展不断显现,京津冀健身休闲产业加快发展。北京市促进全民健身休闲产业发展的主要做法,一是加大健身休闲场地供给,二是借助重大赛事活动带动全民健身休闲产业发展,三是通过政策激发社会活力,四是不断加大健身指导员的培训力度。建议强化对全民健身休闲产业的统筹管理,大力加强全民健身休闲设施建设,积极推动健身休闲产业转型升级,推进产业融合发展。 <<
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    Abstract

    Fitness and leisure industry is an important part of sports industry. Accelerating the development of fitness and leisure industry is a strong engine to promote the development of sports industry in depth,and is an important content of building “healthy China”. In recent years,the state and Beijing Municipal Government have issued a series of policies to promote the development of fitness and leisure industries. The development of Beijing’s fitness and leisure industry has gone through the stage of mass spontaneous development,the stage of developing the concept of leisure and the stage of rapid development of the demand for fitness and leisure. From the perspective of development trend,the scale of fitness and leisure industry is expanding,the fusion of new industries is developing continuously,and the Beijing-Tianjin-Hebei fitness and leisure industry is developing rapidly. The main ways to promote the development of the national fitness and leisure industry in Beijing are to increase the supply of fitness and leisure venues,to promote the development of the national fitness and leisure industry with the help of major sports events,to stimulate social vitality through policies,and to increase the training of fitness instructors. It is suggested to strengthen the overall management of fitness and leisure industry of the whole people,strengthen the construction of fitness and leisure facilities of the whole people,actively promote the transformation and upgrading of fitness and leisure industry,and promote the development of industrial integration.

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    作者简介
    史江平:史江平,北京市体育局群众体育处处长,高级经济师,研究方向为劳动经济、人力资源、信息技术信息、“体育+”。
    张云:张云,北京市体育局群众体育处主任科员,研究方向为社会体育、体育管理、社区体育。
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