Under the background of severe and complex international epidemic situation and world economic situation，economic and social development is facing new risks and challenges. Promoting consumption recovery and releasing domestic demand potential are the key measures for Henan to cope with the global epidemic impact，world economic recession，international trade and investment shrinkage and other risk challenges，and are also the fundamental requirements of “six stability” and “six guarantees”. Under the new situation，Henan Province is still facing challenges such as the obvious impact of the new epidemic situation，increasing downward pressure on the economy，and intensifying regional competition. It is necessary to deeply release the consumption potential by improving the consumption capacity of residents，promoting the quality and expansion of service consumption，and accelerating the cultivation of new consumption.