The rural health culture is formed in the rural society，which is in line with the actual production and life of the countryside，and the cultural synthesis related to the rural residents’ physical and mental health. “Health concept，health behavior，health norms，health utensils” is the core of rural health culture connotation. Strengthening rural health culture construction is an urgent need to promote rural culture development and prosperity，an effective way to promote healthy China construction，an important measure to deal with rural aging population，a powerful hand to help rural revitalization，and an important content of rural health system construction. At present，the main problems are the lack of local attention，the lag of rural health culture facilities，the weak concept of farmers’ health culture，and the disorderly transmission channels of healthy culture. In order to strengthen the construction of rural health culture，we must improve the degree of attention，strengthen the construction of rural health culture facilities，strengthen the popularization education of farmers’ health knowledge，and strengthen the publicity of rural health culture public opinion.