In the process of new urbanization construction，how to protect，inherit and develop culture is a challenge that must be faced along with people-oriented comprehensive development. To explore and create a joint venture mode that connects united developments of multiple entities and supports non-agricultural characteristic small town by industries，so that can break dual estrangement in terms of city and town，finally achieve urban-rural integration with cultural evolution mode and cultural development path，there is a necessity to try a new strategy for cultural value exploration，the mode of‘IP town’is actually built based on this，which surroundings with cultural IP refining，design，development，operation，along with tourism，to construct a four-in-one innovative development model of “culture + tourism + industry + urbanization”. The pilot Gankeng Hakka Small Town is to create a special cultural tourism small town for scene space，it respects the original ecological culture and protects local environment，with the incubation of cultural IP as the core and the leading，through content development，fans accumulation，scenic flow entry，multimedia’s dissemination operation and series of derivative development to achieve the integration of culture and tourism.