In recent years，the red tourism market has been fairly active. Tourists have shown incessant enthusiasm to participate in red tourism. To date，red tourism has become an important choice for tourists，and shown a new trend of more young participants. It turns into a new bright spot of the annual tourism. This paper aims to sort out the present situation of red tourism development，and raise forward-looking opinions and suggestions on the problems of relatively single development patterns and low share of commercial components in the red tourism market. It also highlights and analyzes the hot spot phenomena of red tourism and the increasing popularity of overseas red tourism by Chinese tourists in 2018. Finally，it makes a forecast on the potential of red tourism，believing that the future development of red tourism should be integrated with commercial management，science and technology，enhance interactive experience of tourists，stress the combination of red tourism and other forms of tourism，such as eco-tourism and rural tourism，focus on green development，and protect the ecological environment. It should also be organically combined with the strategy of rural revitalization and，relying on the opportunity of red tourism development，facilitate poverty alleviation.