Chinese cultural eco-tourism is a new trend in the development of cultural tourism industry in the period of universal integration of culture and tourism. It is also an important path and channel for the construction of ecological civilization，which will help to form a new concept of cultural consumption and promote the construction of beautiful China in the new era. The paper researches the connotation and development principles of cultural ecotourism，focusing on the development status and advantages and disadvantages of the advantages and disadvantages of Chinese cultural ecotourism. Guizhou Cultural Tourism and Zhejiang Liangzhu Cultural Village were selected as the case for discussion. Finally，the research looks forward to the development of cultural ecotourism from the aspects of production factors，audience needs，related networks，strategic strategies，government and opportunities，and propose constructive countermeasures.