China’s tourism of historic and cultural villages and towns is in the ascendant with the Rural Revitalization and new rural construction. Firstly，this study defines the concepts of historic and cultural villages and towns in terms of time，spatial distribution and protection types，and then analyses the development process and existing problems of tourism in historic and cultural villages and towns，including homogeneity of products，complexity of contradictions，hollowness of culture and over-commercialization etc. The study selected three classical cases to focus on analysis and discussion according to the principle of combining spatial distribution with the list of famous historic and cultural towns and villages at the national level. Finally，the paper puts forward some strategic suggestions for the future development of tourism in historic and cultural villages and towns in China.