近年来,随着传统旅行社涉足在线旅游(OTA)市场、OTA进军“互联网+”,以及大型电商竞相组建旅游App团队,以携程旅行、飞猪旅行、马蜂窝旅游、去哪儿旅行、途牛旅游、艺龙旅行、同程旅游、穷游、驴妈妈旅游等为代表的综合类旅游App以及相关旅游辅助App产品涌入旅游市场,以智能手机为载体,逐步打造旅游App产品模块化,形成持续发力的发展态势。本报告通过翔实的数据,结合具体案例,以预订类、攻略类、工具类、分享类四种旅游App类型为主要分析对象,对2018年旅游App市场介入情况进行深入分析。本报告针对2018年旅游App发展中存在的问题,关注博物馆App、智慧旅游景区App的发展现状及前景,以及微信平台对旅游App的冲击,认为“后App时代”将形成“微信+旅游App”模式,这是旅游App未来的发展趋势,并提出可资借鉴的观点。
<<In recent years,as traditional travel agencies have set foot in the OTA market,and OTA has entered the “Internet Plus” sector,large e-commerce companies have rushed to set up tourism App teams. Comprehensive tourism APPs,represented by Ctrip,Fliggy,Mafengwo,Qunar,Tuniu,eLong,TravelGo,Qyer and Lvmama,and related tourism auxiliary App products,have swarmed into the tourism market. With the help of smart phones as the carriers,they have gradually built modularized tourism App products,and formed a sustainable development trend. Based on detailed data and specific cases,this paper makes an in-depth study of the tourism App market intervention in 2018,mainly analyzing the four tourism App categories of reservation,strategy,tools and sharing. In view of the problems existing in tourism App development in 2018,this paper focuses on the present situation and prospect of museum App and smart tourist scenic spot App development,and the impact of WeChat platform on tourism App. The author believes that in the “post-App era”,the “WeChat + tourism App” will become a development trend,and puts forward ideas that can be used for reference.
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