As an important force to promote the development of cultural tourism，technology has not only changed the consumption pattern of cultural tourism，but also provided new driving force for cultural tourism to improve the quality of cultural tourism. Therefore，new formats of cultural tourism such as cultural and performing arts tourism，old-age tourism，new museum tourism，rural tourism and eco-harmonious tourism have been emerged continuously. The technology has also given birth to new cultural tourism consumption，making people more inclined to customized consumption，rational consumption，immerse in experience consumption and “web celebrity” consumption. In order to further innovation of the formats of cultural tourism，this study puts forward several considerations. Firstly，this article focuses on “great integration” to achieve new breakthroughs in the integration of cultural tourism industry. Secondly，promoting the innovation of new cultural tourism formats with technological innovation is studied. Thirdly，we introduced innovation of the talent training which adhere to the strategy of talent tourism. Finally，it analyses the government guidance and policy support which can promote the formation of new formats of cultural tourism.