In the background of globalization and technological revolution，the development of modern industrial economy promotes the reconstruction of industrial production factors，business models，value chain patterns and industry boundaries，the culture and tourism industries have multi-directionally and chain-fully shown new trends in integration with other industries. Within overall national strategy-development，the culture-and-tourism integration has presented new trends in product design and influential IP etc.，which are driven by industrial ventures，cross-border aggregation，content activation，and cultural creativity. In new era，the important core task of culture-tourism fusion development is to breed cultural genes，so that to accordingly build space carrier for characteristic cultural tourism；to promote excellent traditional Chinese culture’s inheritance and development，cultural tourism industry to become a new kinetic energy for economic transformation and upgrading，and to enhance Chinese culture’s soft power，construct Chinese spirit，Chinese value，and Chinese strength.