In recent years，China’s economy has achieved rapid development and sustainable growth，the level of domestic consumption and quality of life are gradually improving，and the lifestyle is becoming more and more colorful. The development-oriented consumption represented by culture and tourism has become one of the important components of the national economy. The concept，demand and behavior of the public in the field of cultural tourism consumption are changing. In the field of cultural life，with the implementation of the Public Cultural Service Promotion Law，the construction of modern public cultural service system is constantly improved，and the sense of cultural activities’ satisfaction of Chinese residents is obviously enhanced. At the same time，the contradiction between supply and demand of cultural services is gradually changing from hardware facilities to personalized and digital needs in the process of upgrading of the general public’s cultural activities. In the field of tourism consumption，since 2012，China’s tourism industry has achieved rapid and sustainable growth，and tourism has entered the era of popularization. However，the Covid-19 outbreak in 2020 has brought unprecedented impact to the whole tourism industry and the travel plan of the people，and it will take time for recovery.