Based on the study of the total volume of international cultural products of 2018-2019，the report analyzes the problems and limitations in the field of traditional paper cultural products represented by books，periodicals and newspaper，and of electronica cultural products represented by video，audio and electronica products. On the bases of this analysis，the report holds that the content of communication is mainly on the surface of the Chinese traditional cultural so its depth needs to be deepened；tension existed between the means of communication and diversified needs of cultural learners. the report makes three proposals in order to enhance communicative influence of Chinese culture. It is necessary to deepen the content of international cultural communication and explore alternative methods，as well as diversify the cultural destination of the cultural communication；we should integrate the international communication of Chinese culture with the modernization of contemporary China by using the modernization process to accelerate international communication of Chinese culture，and using the communication to deepen the modernization of contemporary China.