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    中国文化国内传播与影响力报告(2019)

    摘要

    2018~2019年中国文化国内传播取得了一系列较为突出的成绩,主要体现在三个方面:一是文化体制改革延续了政策红利,惠及文化传播行业,各类行业法规呈现出精准化和细致化的特征;二是县级融媒体中心建设取得阶段性成果,目前已经有11个省区市实现了县区级融媒体中心全覆盖;三是影视行业的结构性调整成效初显,“内容为王”成为行业发展的金科玉律,网络视频平台逐步转型为新的文化载体。但其中仍存在一些亟须解决的问题:一是新媒体尚不具备较高公信力,相对于满足民众的实际文化需求来说还存在短板;二是县级融媒体中心建设正处于增长爆发期,但也面临一系列后续运营难题;三是原有的影视行业危机加剧,行业复苏将成为新使命和新挑战。为此,本报告提出以下建议:新媒体应当借鉴和引入传统媒体的优秀新闻采编机制;县级融媒体中心应寻求跨级别、跨领域合作,构建多维度的人才培养机制;未来影视行业在获得政策扶持的同时,应当积极寻求新的发展模式。

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    Abstract

    In 2018-2019,The Chinese domestic cultural communication gained tremendous achievements. Firstly,during the reforms on the national cultural system,policies has continued to bring benefits to the cultural communication industry,and various industry regulations exhibited characteristics of precision and accuracy. Secondly,the construction of county-level digital media centers has shown results. There are 11 provinces and municipalities which gained full coverage of the county-level media centers. Thirdly,primary results have been exhibited of the structural adjustment in the film and television Industry. “Content first” becomes a golden rule in the film and television Industry. Network video industry have gradually a new type of cultural carrier. However,there are still several problems. Firstly,new media is lacking public credibility and cannot yet meet cultural needs of the peoples. Secondly,though the construction of county-level digital media centers has witnessed a growth burst,it will still face a series of problems of operation. Thirdly,the crisis in the film and television Industry will be exacerbated,the recovery of the whole industry will become a new mission and a new challenge. This report thus suggests that new media should learn and introduce excellent news gathering and editing mechanism from traditional media;county-level digital media centers should seek cross-level and cross-region cooperation to construct a multi-dimensional mechanism of personnel training;The film and television Industry should explore for a new developing model actively while obtaining the policy support in future.

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    作者简介
    黄妍:黄妍,湖北大学高等人文研究院院长助理、中华文化发展湖北省协同创新中心副研究员、湖北大学哲学学院讲师,主要研究方向为西方哲学及伦理学。
    王燎:王燎,湖北大学哲学学院2017级硕士研究生,主要研究方向为西方哲学。
    黄文霞:黄文霞,湖北大学哲学学院2018级硕士研究生,主要研究方向为西方哲学。
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