According to the data of Yien，a total of 406 network variety shows in 2019，including 201 network variety shows. The original music network variety “The Big Band” stood out among many network variety shows in 2019，won the first place in the number of network variety shows，and became a well-deserved popular variety. The connotation of its program and the rock spirit promoted so far have a far-reaching impact. This paper will analyze the program features，market feedback，business incubation and follow-up impact，and explore the ultimate secret of “SThe Big Band” to face the public and achieve a bumper harvest of popularity，word-of-mouth and economy.