随着互联网的不断发展,以偶像为中心的粉丝经济驱动了网络视听行业的变革与发展,成为文化产业发展中不容忽视的重要部分。与在传统媒体时代不同,新媒体时代,粉丝有更多的自主性,主动参与偶像明星的养成过程。这种“粉丝劳工”为网络视听行业带来了新的挑战和风险。粉丝文化变迁在带动网络视听行业强劲发展的同时也衍生了难以管理、资源稀释等问题。本报告介绍了粉丝文化在媒介技术发展过程中不断变迁、驱动文化产业发展的过程;分析了粉丝经济背后粉丝成为“免费劳工”的心理因素;并揭示了偶像产业风险所在及新的发展趋势。
<<With the consistently development of the Internet,the idol-centered fan economy has driven the development and revolution of netcasting industry,and became an indispensable part of culture industry. Different from in the era of tradition media,fans take the initiative to participate in the formation of an idol in the digital media era. This fan labor has brought new opportunities and challenges to the netcasting industry. While the evolution of fan culture drives the development of netcasting industry,it causes the problem like difficulty to manage and resource dilution. This report introduced how fan culture changed along with the development of media technologies,and how this evolution driven the development of culture industry. Meanwhile,the report provided analyses about the psychological predictors of fan labors. Finally,it revealed the risks and future trends of idol industry.
<<Keywords: | New MediaFan EconomyNetcasting Industry |