In 2019，the Live-Streaming and Influencer Marketing mode swept the Internet. During the “Double Eleven” period，a great force broke out，which drove the growth of turnover. In this type of business，various types of streamers and MCN have also sprung up quickly，and the heads of the people are constantly creating miracles of carrying goods one after another. Opportunities and risks coexist，and in this ecology，many problems to be solved are exposed. In the future，In the development of the company，the three elements of “Consumers，Commodity，and Scene” will be further developed and integrated. With the further communication and integration of MCN institutions and channel supply chains，MCN institutions will also be more commercialized. As the streamers will further personalize their brands，etc.，and the quality of live broadcast content will be further refined and standardized with the development of the industry，forming a virtuous circle.