提质减量是2019年网络电影市场的年度主题。获得“正名”的网络电影在备案审查阶段施行“双备案”,精品化、专业化标准日趋凸显。整体上线量虽减少一半,但播放量稳步上升,票房分账突破千万元级别的影片数量在40部上下。现实主义题材表现突出,怪兽灾难题材、强IP作品表现依然强劲。爱奇艺、优酷、腾讯视频三家独大,付费会员人数过亿。淘梦影业、新片场、映美传媒、奇树有鱼成为网络电影发行公司“四强”。本报告对2019年中国网络电影的市场表现、参与主体、内容类型、受众特征四个方面进行梳理,以期较为全面地呈现网络电影的发展现状。
<<Improving quality and reducing quantity is the annual theme of the network movie market in 2019. The network movies that have obtained the “correct name” implement the “double record” in the filing and review stage,and the standards of quality and specialization are becoming more and more prominent. Although the overall online volume has been reduced by half,the broadcast volume has increased steadily,and the number of films with box office receipts exceeding 10 million has reached about 40. The theme of realism is outstanding,while the theme of monster disaster and the works of strong IP are still strong. Iqiyi,Tencent video,YouKu are the largest of the three,with more than 100 million paying members. Taomeng,new studio,Yingmei,Qishu have fish to become the “top four”. This paper combs the market performance,participants,content types and audience characteristics of Chinese online films in 2019,in order to comprehensively present the current situation of the development of online films.
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