After four years of rapid development，online variety shows have experienced a decline in production in 2019，a decline in the popularity of draft shows，and a lack of “explosive models”... gradually entering the period of rational exploration. The major platforms actively transform and upgrade，focusing on differentiated layout and multi-dimensional innovation. At the same time，with the increasingly strict policy management and the orderly development of the industry，the types of online variety shows have become increasingly rich，the content focuses on social reality，the production level has steadily improved，and new models of commercial returns have been explored. In the future，network variety shows will continue to “slow down”，explore new patterns of differentiated competition，comprehensively upgrade from production to marketing，and improve professionalism. At the same time，it will actively break through the circle，focus on positive ideas and seek public recognition.