懒人听书平台是有声阅读垂直类在线音频平台,其日活跃用户超过1000万。懒人听书主要采用单本付费模式,并获得盈利。其作为深耕有声读物的音频平台,具有网络文学版权改编权的独占优势,同时围绕“听书”经济开拓自己的生产传播生态链。本文从懒人听书平台的发展轨迹、盈利模式、内容生产和营销策略以及用户使用体验等多方面探寻懒人听书的平台特点及其在音频市场中的角色定位。
<<Lazy Audio Application is a vertical online audio platform for audio reading with more than 10 million daily active users. Lazy Audio mainly adopts a single-book payment model and obtains profit. As an audio platform for deep cultivating audiobooks,it has the exclusive advantage of network literature copyright adaptation rights,and at the same time develops its own production and communication ecological chain around the “listening books” economy. This article explores the characteristics of the Application and its role in the audio market from the development track,profit model,content production,marketing strategy and user experience of the Lazy Audio.
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