At present，national online audio platforms are showing a trend of monopolistic competition on top platforms represented by Himalaya，Dragonfly FM and Litchi. User flow growth is gradually Approaching the ceiling. In-depth user operation and promotion have become the key to the further development of the platform. The more in-depth user research is getting more and more important. This article starts with user portraits，listening behavior habits and content consumption preferences of network audio programs，comprehensively analyzes network audio users，and analyzes the user profile structure and content consumption characteristics of the three major audio platforms，which is for the in-depth development of the network audio industry and platforms，to provide key data support and viewpoint references with in-depth operations.